How much do I love the Alma Crib? I found a reason to buy one even though our only child is heading into the second grade this fall!
Now, as my husband will be the first to tell you, a second grader doesn’t need a crib. Nor does he need most of the baby products that end up in our house in the name of product testing (never mind all the in-depth reviews, product tests and consumer reviews that we do for every product.) But the super-compact Alma takes up hardly any space, and it folds when not in use, so we can pull it out whenever we have visitors with a baby in tow. And what better excuse than a little bit of good, old-fashioned hospitality!?
Alas, my good intentions have been put on hold. Even as the founder of giggle, I’ve had to wait for the back-ordered inventory to arrive so my order could be shipped. (Well, to be honest, our head of merchandising politely asked me to please hold off on my personal order until our inventory could catch up with the great demand! Okay, okay…)
So what’s all the fuss about? If you haven’t seen this great crib from bloom, check it out now. Could it be any cuter? (Sure, maybe it would look great in other cool colors someday, but you didn’t hear that from me.) It’s wonderfully petite, perfect for grandma’s house, a second home, or a city apartment where the baby’s room is a converted closet. It’s also amazingly easy to set up and put away — easier than a lot of popular travel cribs, in fact! And it’s beautifully made (hats off to bloom, who is really doing a nice job on so many fronts!)
I have to confess, I was a little hesitant about the concept when I first looked at it with Simon, one of the founders of bloom. Of course I loved how it looked right away. But while European parents tend to take bassinets and cradles more seriously as a long-term sleep option, American parents typically think of them more romantically as a nice-to-have but not an essential. Would our customers think of this as just another temporary solution? Or would the fact that it’s designed for use up to 24 months make it more like a miniature crib designed for use when a full-sized crib just isn’t as practical?
In the end, I voted with my love affair. I knew our customers would have the same instant attraction to the smart design and equally smart looks. And with fewer and fewer of us owning (or even wanting to own) huge houses with three-car garages, I knew the concept of space economy would translate. Much to my delight (and to bloom’s delight I’m sure!) that was definitely the case, and the Alma has been a huge hit.
So, after two months of waiting, while every Alma Crib we got in stock immediately went to a waiting customer, my Alma is finally shipping next week. Just in time for Labor Day weekend, when we’ll have a baby visiting — the perfect excuse to add a baby product to our home!
