Thanks to all of our friends – and Bugaboo Donkey enthusiasts – for joining giggle Soho for our March 31st unveiling! Good times were had by all. (You can catch what you missed by checking out our Facebook page, where we’ll be uploading videos to share some of the evening’s highlights.)
And with all the news coverage on the Donkey about whether it’s an over-the-top or just right solution for the person looking for a premium, family option, I figured I should share why we at giggle are excited about the Donkey debut (and no, not dissimilar to most, it’s not because we love the name).
First, the Donkey is Bugaboo’s much-anticipated (and long awaited) two-kid solution. And in very Bugaboo style, it’s packed with innovation. The first stroller to ever “flex” between one and two kids as a single to a side-by-side double only when you need it, hats off to Bugaboo for continuing to change the stroller category.
And while it’s clearly not for everyone given its premium price point, let me remind folks why Bugaboo has been able to reinvent (more than once) the US stroller market and continued to lead the premium stroller category for almost a decade now. Without a doubt they make stylish strollers. But it’s their best-of-class maneuverability and life-time quality that ensure their popularity well beyond their fashion.
So kudos to smart innovation, and for shaking the market up again Bugaboo. And for those of you that decide to wait for a single-to-two-child-solution at an easier-on-the-wallet price point, remember to thank Bugaboo a few years from now for making the market build a new mouse trap.