This week, I’m talking to Lorena Siminovich of Petit Collage, the artist behind our Safari Friends room décor and illustrator of one of our favorite lines of board books…
Read On »Ali Wing, giggle CEO and founder
Ali Wing is more than just the founder of giggle — she's an advocate for today's new parents.
By offering smarter solutions, providing information and building a parenting community, Ali has made giggle a resource destination. In addition to smarter products, giggle offers customized services to help make it easier to become a new parent, such as giggle personal shoppers and giggle's ultimate baby registry, offering parents a robust set of tools such as gear guides, starter checklists and a baby gear dictionary.
Ali was born in Northern California and raised in Montana, where she was one of nine children, five of whom were adopted from different cultures. With a lifelong focus on healthy living and community, she's been a champion of ecological issues and leader in seeking out organic products from the beginning. Before giggle, Ali worked for companies ranging from Fortune 500 NIKE to multi-channel Bay Area start-up Gazoontite, the first-ever retailer of branded environmental control products for allergies and asthma. Her education includes an MBA from Northwestern University's J.L. Kellogg Graduate School of Management and a JD from the Northwestern School of Law.
She serves as a parenting resource through both her published works and her speeches, helping new parents navigate the glut of choices out there and find only what they need, when they need it. Because of her extensive product knowledge, Ali is a regular speaker on lifestyle topics for parents and has written a book on the topic, the giggle guide to baby gear (Chronicle Books, 2008). Ali is also a columnist for The Bump and Modern Mom and co-author of the lilaguide baby gear buyer's guide, the Zagat's of baby gear. From general advice for each gear category to lifestyle tips about individual products, her expertise helps provide context for the peer reviews.
Community and involvement are important to Ali. She serves as executive director of the Tecumseh Foundation and is on several boards, including The New York Center for Children, Kids Today, Northwestern University and the Children's Museum of the Arts. She continues to track new courses both personally and publicly, as an innovative businesswoman, an avid runner, a wife and a mother.
Archive: Ali's Latest Posts
An “A” List Interview: Lorena Siminovich
An “A” List Interview: Alex Marshall
I love the balance of unique asymmetry and clean lines in every Alex Marshall piece, and am thrilled to share my A-list interview with you for a behind the scenes with the artist herself…
Read On »Toobydoo Does it Again
Cool and classic styling at a great price defines one of my “under 5″ apparel lines of choice, Toobydoo…
Read On »What’s New in Strollers: the Orbit G2
Sometimes a product comes along that we just can’t do justice to in our product copy, and the Orbit G2 is one of them. I just wanted to take a minute to talk about its innovative design…
Read On »A Smart Plug
One in particular earned my design-awe — a Breville sandwich/panini maker called “The Smart Grill”. Check out what an absolutely cool idea Breville employed in its already above-the-top fabulous sandwich/panini-maker…
Read On »My “A” List Weekend Uniform
Like a lot of moms, weekends around my house are family time. That means that Saturdays and Sundays are not days to be fussing with my appearance. So in honor of weekend time, I wanted to mention what I consider my survival kit that lets me focus on what’s really important…
Read On »Puj Sink Tub – Where Were You When…?!
The new Puj Sink Tub for babies is a brilliant solution. It contours to the shape of any standard bathroom sink (pedestals included), but hangs and stores flat! But the real reason I love this tub is for its warm, soft foam surface…
Read On »Required Reading
Finally, someone has given those staples of the baby library an exciting new look using bold illustrations by beloved artist Charley Harper. Whether or not you recognize the name, you’ve likely seen his work. Charlie Harper was an American Modernist who created stylized wildlife prints in a style he described as “minimal realism.”
Read On »Better Basics’ Better Storage
Okay, I’ll admit it: adding anything from giggle Better Basics to my A-List might seem a little biased, since it is part of our store’s collection of baby essentials. But I really do think this line of storage products is just dreamy…
Read On »Mariano Gil Extraordinaire
A well-known children’s illustrator and artist and musician, Mariano Gil lives in Brooklyn. Doctor, artist, musician – and a fabulous “A-list” addition!
Read On »

