Ali Wing, giggle CEO and founder

Ali Wing is more than just the founder of giggle — she's an advocate for today's new parents.

By offering smarter solutions, providing information and building a parenting community, Ali has made giggle a resource destination. In addition to smarter products, giggle offers customized services to help make it easier to become a new parent, such as giggle personal shoppers and giggle's ultimate baby registry, offering parents a robust set of tools such as gear guides, starter checklists and a baby gear dictionary.

Ali was born in Northern California and raised in Montana, where she was one of nine children, five of whom were adopted from different cultures. With a lifelong focus on healthy living and community, she's been a champion of ecological issues and leader in seeking out organic products from the beginning. Before giggle, Ali worked for companies ranging from Fortune 500 NIKE to multi-channel Bay Area start-up Gazoontite, the first-ever retailer of branded environmental control products for allergies and asthma. Her education includes an MBA from Northwestern University's J.L. Kellogg Graduate School of Management and a JD from the Northwestern School of Law.

She serves as a parenting resource through both her published works and her speeches, helping new parents navigate the glut of choices out there and find only what they need, when they need it. Because of her extensive product knowledge, Ali is a regular speaker on lifestyle topics for parents and has written a book on the topic, the giggle guide to baby gear (Chronicle Books, 2008). Ali is also a columnist for The Bump and Modern Mom and co-author of the lilaguide baby gear buyer's guide, the Zagat's of baby gear. From general advice for each gear category to lifestyle tips about individual products, her expertise helps provide context for the peer reviews.

Community and involvement are important to Ali. She serves as executive director of the Tecumseh Foundation and is on several boards, including The New York Center for Children, Kids Today, Northwestern University and the Children's Museum of the Arts. She continues to track new courses both personally and publicly, as an innovative businesswoman, an avid runner, a wife and a mother.

Archive: Ali's Latest Posts

August 27, 2010

An A-List Interview: Emily Meyer

The Tea Collection’s tagline is “Little Citizens of the World” – and that fits for more than one reason. Their children’s clothing embraces a global aesthetic,…

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August 18, 2010

Back-to-School Cool

Crayons, number-two pencils and spiral-bound notebooks are everywhere right now, which can only mean one thing: it’s back-to-school time. Best way to ease first-day jitters?…

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August 12, 2010

An A-List Interview: Serena & Lily

Meet the founders of Serena & Lily: Serena Dugan, a textile designer and artist, and Lily Kanter, a former baby boutique owner and savvy businesswoman…

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August 6, 2010

The Jungle Grapevine

What makes a great children’s book? Well, for one thing, it should be equally fun for kids and for the parents who get to read it to them night after night. And bonus points if it has beautiful illustrations that make it visually appealing. For me, The Jungle Grapevine succeeds on both points…

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July 30, 2010

An A-List Interview: Liz Lange

A household name in maternity, Liz Lange needs little introduction. She saved us from maternity smocks and muumuus, and was one of the first designers who showed us that pregnancy could be fashionable…

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July 22, 2010

giggle Better Basics Clean

Like any proud parent, I just had to take this opportunity to brag a little bit about our new line of all-natural cleaning products…

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July 15, 2010

An A-List Interview: Peter Brown

This week, we’re getting to know Peter Brown, author and illustrator of The Curious Garden and Chowder. His books are some of my favorites, and this interview made me want to know even more about him…

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July 7, 2010

Trend Watch – One Word: “Soft”

Having just come out of the spring furniture shows and wrapped up our buys for fall 2010 and winter 2011, it’s clear that a new design trend has emerged. In a word, it’s a universal “softening” — from design lines and edges to colors and fabrics.

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June 30, 2010

An A-List Interview: Lucy Sykes Rellie

This week we’re talking to Lucy Sykes Rellie. Lucy is well known both for her fashion pedigree and for being a fixture on the New…

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June 22, 2010

The New Modern

When it comes to furniture, “modern” doesn’t always have to mean 90-degree angles. Giving a nod to 18th-century France, the Louis Collection from David Netto has rounded edges and softer lines that bring romance to the modern nursery in a brand new way…

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